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Blog Support & Training Archives
Attorney and staff training on social media marketing.
For your convenience, you may access the current and past sessions of your Essential training on blogging and social media by clicking on the links below.
The Essential Attorney Blogger • January 26, 2010Topics covered • What is a blog and why do I need one? • Who reads an estate planning or elder law blog? • What should I write about? • How do I actually post to my TypePad / IMS blog? •. How do I integrate my blog postings with Twitter, Facebook and/or my website? • What results should I expect? |
Blogging with Typepad • March 10, 2010Topics covered • Quick Review -- Why Blog? What to Blog About? • Logging in to Typepad • Reviewing Your Blog Statistics -- how many people are reading your blogs and where are they coming from? • Social Media Stats -- how many people are clicking-through on Twitter to read your posts, or re-tweeting you? • Blogging While Surfing -- using the Blog It Bookmarklet to blog more efficiently • Using Your Weekly Blog Post Ideas |
Why Keep Blogging? • April 21, 2010Topics covered • Market Research on Blogging & Social Media Results • Blogging Brings New Customers & New Referral Sources • More Frequent Blogging Generates More New Clients • Frequent Blogging Improves Your Website's SEO • Review: Logging in TypePad • Review: Using Your Weekly Blog Support • Linking to Your Website & E-Newsletter From Your Blog |
What's Happening in Social Media • May 26, 2010Topics covered • Market Research from ComScore - What's Happening in Social Media? • Cross-Media Integration Boosts Results • A Basic Primer on RSS • Links, Comments & Trackbacks |
Look Who's Blogging! • June 16, 2010Guest Speaker: Glenn Brunkow. Glenn was featured on the cover of Kansas Living magazine for their article on social media. Many of you question whether YOUR CLIENTS are involved with social media, and if so, how to reach them. Well, Glenn farms 600 acres with his father, on land that has been in their family since the 1800s. He is a typical "ideal client" for many estate and elder law attorneys -- with estate planning, asset protection, business succession, and perhaps even elder law issues to be addressed. Glenn is active on Facebook, Twitter and the author of a popular blog "Dust on the Dashboard." He also serves as a County Extension Agent. Join us and learn first-hand how people like your clients are using social networking. |
Why Am I Doing This? • July 14, 2010Topics covered • Why Am I Doing This? • More Links, More Visitors, More Leads, More Results • Review: Logging Into TypePad; Composing a Post with Headline, Keywords, Tags, Excerpt & Sharing to Twitter and/or Facebook • Five Tips for Better Blog Results |
Video Blogging • August 4, 2010Topics covered • Why Video Blogging? • Getting Started: Costs, Equipment, Hosting • YouTube • Samples • ABCs of Shooting, Uploading and Sharing Your Video Blog Post |
SPECIAL EVENT: SEPT 8
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Blog Basics Redux • September 15, 2010Topics covered • Using the “Share” Button When You Post • Choosing Keywords and Technorati Tags • Scheduling Posts for Publishing at a Later Date. How to Display Your Blog Feed on Your Linked-In profile • A Few Words About Flash, Your Website, and Your iPhone (or iPad). Download Step-by-Step Instructions for Your Staff to Preschedule Blog Posts, using your weekly blog support email. |
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Editing Hyperlinks In Your Blog Post | Recorded Oct. 25, 2010Very short video showing how to edit the hyperlinks in your e-mail blog support. |
Linked-In and Recovering From Mistakes