Publicity and Public Relations Services

Once you have your Essential marketing foundation -- your brand image, an optimized website, integrated social media, and outbound marketing both online and off-line -- your next step toward market dominance is to develop comprehensive campaigns that position you as the source for news stories on elder law and estate planning topics.  Our Publicity and Public Relations Services focus on developing long term relationships with local journalists, from the personal finance reporter at your local daily newspaper to the television news assignment reporter.  Initiate and develop a media relations program, including media list, topical and calendar-driven press releases, designed to support your practice.

Legal media – boost referrals by attorneys in related practice areas by your appearance in local legal media, from bar association publications to statewide legal press.  If you can write an estate plan, you can write an article on elder law and estate planning issues – we’ll help you get it published.

Targeted publics – other professional groups, such as financial advisors, CFPs, CPAs, etc., are reached through their professional media and local associations.   Business groups and not for profit organizations in your area could be the source of key referrals – we’ll help you navigate to make the most of your time and resources.

• Media Relations
  Dealing with the press takes many different forms, depending upon whether the goal is to keep the firm's name in front of other professionals or trying a case on the front page
• Editorial Services
  Editorial services, featuring research, development, writing, and distribution of press releases and pitch letters, preparation and placement of bylined articles, preparing company backgrounders, brochures, speeches, biographies, fact sheets, and more.
• Management Counseling
  Management counseling on all communications matters, including new business development, employee relations, public policy, internal public relations, community affairs, etc.
• Speaking Platforms
  Speaking platforms including research into appropriate venues, contact with speaking bureaus and trade associations, and media support relating to appearances

FEES QUOTED PER PROJECT

About Shari Peyser

Shari brings more than 25 years of professional publicity, advertising and public relations experience, with a special focus on attorneys and law firms. We met Shari through our mutual client, Steven J. Silverberg, former NAELA President and member of the Elder Law Editorial Team for InterActive Legal Systems. We were so impressed with Shari's work that we forged an alliance with her to bring elite-level publicity and public relations services to our Essentials clients.

We offer Shari's services only to our Essentials clients, who contract for exclusivity within their geographic market area. To avoid conflicts, Shari will work with only one client in any defined market area for the duration of your commitment.

Essential Support brings the best of the best legal marketing and strategies to ensure your success. Essentials clients have access to an array of exclusive products, services, and pricing — and a team of legal marketing professionals bringing it all together. This is marketing and practice development as it should be!